Pink Glasses Initiative Generates $10,000 to Boost Breast Cancer Research
The results are in for this year’s Pinktober, and it has been another successful year for raising essential funds for breast cancer research. Coastal.com, an online retailer of glasses and contact lenses, announced that their Pink Frame Breast Cancer Awareness Campaign has generated a $10,000 donation to the Linda Creed Foundation.
Throughout October, Coastal.com and its international sites in Canada, Australia, and New Zealand, featured a special range of pink eyeglass frames. For each pair sold, Coastal donated $25 to breast cancer research. Besides the $10,000 donated to the Linda Creed Foundation in the U.S., the campaign also raised funds for Rethink Breast Cancer in Canada and the National Breast Cancer Foundation in Australia.
Although the Pink Frames Campaign ended in October, another part of the initiative is still ongoing. Coastal.com and ClearlyContacts.ca host pages where people can upload and share videos about their personal experiences with breast cancer, illustrating the profound impact of the disease on sufferers and their loved ones. Even though Pinktober is over, you can still contribute by sharing your story.
It’s estimated that over 200,000 Americans will be diagnosed with breast cancer this year. Early detection is crucial for effective treatment, so it’s encouraging to see growing awareness and vigilance about breast cancer screening among both women and men.
Despite the fact that breast cancer affects people globally and from all walks of life, it is heartening to see numerous “Pink” campaigns that not only highlight the severity of the disease but also raise significant funds for research. These campaigns trace their roots back to the original “pink ribbon” initiative by the Susan G. Komen Foundation in 1991 during their New York City race for breast cancer. The pink ribbon was officially adopted the next year as the symbol for National Breast Cancer Awareness Month.
However, the prevalence of these campaigns has led to concerns about “pink fatigue” and the sincerity of some initiatives. The term “pinkwashing” describes companies that exploit the positive association with the cause for profit. Organizations like Think Before You Pink monitor and call out these less genuine efforts.
Thankfully, Coastal’s campaign has made substantial contributions to breast cancer research. While both Pinktober and Movember have concluded, the battle against cancer continues throughout the year and demands our continuous support.
